Courses and Classes Overview

Retail courses cross many fields of study with regard to business and management skills. Explore what some of these subjects areas are and read descriptions of classes that you may be interested in.
Students learn how to use technology in order to collect, analyze and interpret data from retail systems. Emphasis is placed on the basic computer skills used in retail, such as report generation, and the overall social impact of technology in retail.

Essential Information

Students interested in studying retail benefit from courses in microeconomics, communication, statistics and business management. Retail courses can be found in such majors as retail management, marketing, business administration, retail florist, fashion and merchandising, which are all accessible through community colleges and 4-year universities. A retailing program can result in a certificate or an undergraduate degree.

Our Retail Programs

Retail Management and Human Resources

Marketing and Promotional Strategies

Communication is a major part of a successful business operation. This course teaches the skills that managers need to run a retail operation, including leadership, negotiation, team building, employee motivation, problem-solving and employee evaluation. Through classroom lecture and group interaction, students learn theories of small- and large-group communication. Both oral and written communications are emphasized.

This course teaches the basic principles of marketing, including marketing strategy and planning, product policy, promotion, distribution, segmentation and pricing decisions. Students learn how to employ analytical thinking, teamwork and communication skills in marketing. In-class projects may include the branding and marketing of a product through a retail outlet.

Small Business Retailing

Internet Retailing

Students learn from the ground up how a business is run, giving them principles they can later apply to their own business projects. Coursework focuses on ownership philosophies, business regulation and structures that can be applied to create well-managed businesses. Special topics include employment hierarchies and management structures.

Managerial accounting and controls for the hospitality industry are examined in this class, in addition to accounting software applications. Students learn about pricing strategies in hospitality, marketing skills, trends in hospitality, travel packaging and analytical processes in pricing. Students may participate in lectures as part of this course, and group projects involving pricing or bookkeeping for the hospitality industry are sometimes required.